BibRave Partners with Achilles International to Promote Inclusion for All Athletes

We are thrilled to announce that BibRave will provide promotional support for Achilles International’s Hope & Possibility® 4M Presented by TD Bank.

BibRave, the leading endurance sports marketing agency, has almost 10 years’ experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts. Over the last several years, BibRave has worked diligently to develop a DEI action plan that includes meaningful action to promote inclusion for all athletes. Partnering with Achilles is part of BibRave’s mission to advance accessibility and inclusion for athletes worldwide.

This year marks the 20th anniversary of Hope & Possibility®. Held in the heart of New York City in Central Park, it is the largest race of its kind in the U.S., welcoming athletes of all ability levels. It embodies Achilles’ mission to break down barriers to the start line for athletes with disabilities and empower all athletes to cross the finish line. The race is held on June 26th and acts as a kickoff for July's Disability Pride Month. 

“The BibRave team is a great example of an organization that is actively working to improve the endurance sports industry,” said Emily Glasser, President and CEO of Achilles International. “They care deeply about improving the running space for all runners and we’re proud to partner with them to promote our event and to share disability-inclusion resources with their ambassador network.”

BibRave will utilize its nationwide network of ambassadors – the BibRave Pros – to promote the Achilles Hope & Possibility® 4-Miler via authentic and organic social media and blog storytelling. On race day, BibRave Pros will be on site to participate and post about their experiences to their dedicated and engaged audiences.

“BibRave is proud to offer our marketing services to Achilles International to support this amazing event,” said Andy Wallace, V.P. of Programs and Partnerships at BibRave. “Our team is constantly striving to make the running space one that is open, inclusive, and welcoming and we’re grateful to partner with Achilles to bring that finish line feeling to all athletes.”

As part of the partnership, Achilles International will provide resources for BibRave employees and community members with the goal of creating a more inclusive environment for all runners.

Achilles will provide training to help BibRave raise awareness about Achilles’ mission to help athletes of all abilities participate and succeed in mainstream sports.